Amazon's Prime Day is live and running through Friday, with promotions curated in real time, according to Frandroid. The summer sales land in the same week. The result is a stack of recent and flagship smartphones from Google, Samsung and Apple now reported below round-number price points. For anyone who already planned to buy, the question is not whether to act but which discount is worth your money once the event ends.
We judge a deal on the hardware and what it still does months from now, not the size of the percentage off. A 25% cut on an ageing model can beat 11% on a current one, or lose to it, depending on what you need. Here is how the headline drops sort out.
Under 600 €: two very different bets
Two phones sit at the same 599 € mark and represent opposite strategies. Les Numériques reports the Google Pixel 10 (128 GB) below 600 € at Amazon, around 11% off its usual price. This is the current model at a modest but real discount: the longest software runway and the newest hardware, at close to full price.
The Google Pixel 8 Pro (128 GB) is also reported below 600 €, at Fnac.com, but at around 25% off, per Les Numériques. It is the older Pro flagship, so its support window is shorter, but the steeper cut buys a higher-tier camera and display than the standard Pixel 10 at the same money.
Recommendation: If you keep phones four or more years, the Pixel 10 protects the investment with a longer update horizon. If you want the most hardware per euro today, the Pixel 8 Pro's 25% cut is the stronger value.
Around 650 €: the standard Galaxy flagship
The Samsung Galaxy S25 (128 GB) is reported below 650 € directly at Samsung, according to Les Numériques. Buying direct rather than through a marketplace simplifies warranty and returns. This is a current-generation flagship at a clean price and the most conventional choice here: no foldable mechanism, no battery compromise to chase a form factor.
Under 800 €: the foldable
The Samsung Galaxy Z Flip 7 (256 GB) is reported below 800 € at Amazon, Boulanger.com and Darty.com, around 19% off, per Les Numériques. Availability across three retailers means the price is real, not a single-store loss leader. A foldable still carries trade-offs: the hinge and the cover screen are points to weigh against a conventional slab. Buy it for the flip form factor, not as the cheapest way into a flagship.
The Apple option: storage-heavy at a steep cut
The Apple iPhone 16e (512 GB) is reported at 615,30 € at Boulanger.com, around 29% off, according to Les Numériques. That is the largest percentage discount here, and it is on the 512 GB configuration, which usually carries a premium. The Verge describes this year's Prime Day Apple discounts as the best it has seen. For an iOS buyer who wants ample storage without paying Pro-flagship money, this is the standout.
The budget pick that still earns its place
The most aggressive drop is on an older phone. The Google Pixel 8, Google's 2023 model, is reported at 399 € instead of 799 € at Fnac and Darty, and Frandroid still describes it as recommendable. Halving the price of a phone that remains competent is the clearest value play in this round. You forgo the newest silicon and the longest support window, but for a tight budget the saving is hard to argue with.
How to choose
- Longest lifespan, current hardware: Pixel 10 at 599 €.
- Most hardware per euro: Pixel 8 Pro at 599 € (25% off).
- Conventional flagship, bought direct: Galaxy S25 below 650 €.
- Foldable form factor: Galaxy Z Flip 7 below 800 €.
- iOS with big storage: iPhone 16e 512 GB at 615,30 €.
- Tightest budget: Pixel 8 at 399 €.
Match the model to your budget and how long you intend to keep it, and ignore the percentage badges in isolation. Prices and stock move fast during the event, so verify the figure at checkout before you commit. For the terms behind these specs, see our glossary; to weigh models side by side, use our phone comparison tool and best smartphones guide, with ongoing mobile coverage for price moves.